The Brand Identity Prism Concept of Kapferer

Kapferer’s Brand Identity Prism All brands need an identity. Think about the brands that you regularly purchase in your day to day life – what do you know about them? What do you associate them with? Most likely, all of the brands that you purchase on a consistent basis have a clear and obvious identity … Continue reading The Brand Identity Prism Concept of Kapferer

Advertisements

The Recency, Frequency and Monetary Segmentation

RFM Segmentation Do you know how much your customers are worth to your organization? This might seem like an odd question at first, as most business owners and managers are simply concerned with attracting as many customers as possible, regardless of how much those customers may be worth. However, this is an important topic to … Continue reading The Recency, Frequency and Monetary Segmentation

The Role of BBS (Balanced Business Scorecard) in Business Management and Operations

Balanced Business Scorecard The Balanced Business Scorecard, or the Balanced Scorecard, is a management tool used by many organizations in order to align their activities with their goals. There are a number of tool and models that seek to achieve the same result, but the Balanced Scorecard is one of the most popular and most … Continue reading The Role of BBS (Balanced Business Scorecard) in Business Management and Operations

Project Management: The 4-View Model

The Four-View Model There is an old expression that says there are two sides to every story. Additionally, there is more than one way to look at every story – different viewpoints to be taken. This is the idea behind the Four-View model – that there are many ways to look at something, each with … Continue reading Project Management: The 4-View Model

How to apply the 7S McKinsey’s Framework to your business strategy

The McKinsey 7-S Framework Every organization needs to have specific objectives, or goals, that it is striving to achieve. Without these targets in place, it is easy for a business to just ‘wander’ from day to day, without ever making any headway in the market. If your company is going to not just scrape by, … Continue reading How to apply the 7S McKinsey’s Framework to your business strategy

The Critical Importance of Resource Audit

What is a Resource Audit? Understanding what you have available to you as a business owner or manager is a crucial part of the overall puzzle. If you don’t know what resources you have at your disposal, you have no way to making good decisions that maximize your opportunities while minimizing your risks. That is … Continue reading The Critical Importance of Resource Audit

Increasing the efficiency of a business plan through MOST Analysis (Mission, Objectives, Strategy, Tactics)

All businesses operate under some kind of general business plan, which is intended to outline the overall goal of the business. Obviously, making money is the standard goal for a for-profit business, but the business plan needs to get into the specifics of how you are going to make that happen. Often, the biggest difference … Continue reading Increasing the efficiency of a business plan through MOST Analysis (Mission, Objectives, Strategy, Tactics)