The fundamental importance of marketing research

The field of marketing has experienced unprecedented developments in the 20th continued at no lesser pace in the 21st century which have century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field … Continue reading The fundamental importance of marketing research


100 Observarions on Learning

"Don't follow no advice. Listen to everyone, but then you're wrong. The day will come when you curse that you have not followed any advice that was really good, but even from that you'll learn something. “JOHN FAIR "You must always say yes, whatever they ask you, if anything you can learn later." NATALIE WOOD … Continue reading 100 Observarions on Learning

106 profound advices to reflect on the way life evolves

1. . "Stop getting carried away by the flow of life. Give life instead to your own river. " PHILLIP CALVIN MCGRAW 2. . "Do not have doubts, because the inability to make your own choices generates an evil of living." MARC LEVY 3. . "Everyone is the architect of one's life, but sometimes someone … Continue reading 106 profound advices to reflect on the way life evolves

Observations on Leadership

1. Whatever dreams to undertake, start it. The audacity has genius, power, and magic-Goethe 2. Coherence is not blindness, stubbornness, limitedness, but awareness of your choices and acceptance of the responsibilities arising therefrom. It is clarity of intent and firmness of character. “Dr. Renato Morales 3. It is not a shame to be humble and … Continue reading Observations on Leadership

Observations on Education

1. A word is a bud attempting to become a twig. How can one not dream while writing? It is the pen which dreams. The blank page gives the right to dream. Gaston Bachelard 2. "If you can't get words up from the sheet, writing is useless." Dr. Renato Morales 3. "The word dies already … Continue reading Observations on Education

Observations on Attitude

It is not possible to be bad boys for 24 hours in the day.” Elmore Leonard “It is fundamental to include a very important point: that the mental attitude decides on the course of the life.” Valter Giraudo ““If you have the just attitude, there will be the interesting problems to find you.” “The one … Continue reading Observations on Attitude

How Many Personality Traits Are There?

To answer this question, we need to take a brief history lesson and to describe the work of Gordon Allport, Raymond Cattell, Hans Eysenck, Paul Costa & Robert McCrae. This is worthwhile because many of the tests and much of the terminology developed in the last century by these psychologists is still in widespread use … Continue reading How Many Personality Traits Are There?