The Brand Identity Prism Concept of Kapferer

Kapferer’s Brand Identity Prism All brands need an identity. Think about the brands that you regularly purchase in your day to day life – what do you know about them? What do you associate them with? Most likely, all of the brands that you purchase on a consistent basis have a clear and obvious identity … Continue reading The Brand Identity Prism Concept of Kapferer

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The Recency, Frequency and Monetary Segmentation

RFM Segmentation Do you know how much your customers are worth to your organization? This might seem like an odd question at first, as most business owners and managers are simply concerned with attracting as many customers as possible, regardless of how much those customers may be worth. However, this is an important topic to … Continue reading The Recency, Frequency and Monetary Segmentation

Project Management: The 4-View Model

The Four-View Model There is an old expression that says there are two sides to every story. Additionally, there is more than one way to look at every story – different viewpoints to be taken. This is the idea behind the Four-View model – that there are many ways to look at something, each with … Continue reading Project Management: The 4-View Model

Innovation and Progress: the new paradigms of tomorrow’s university. Introduction

In recent years, specifically in the last decades, a wide array of field studies have been carried out to assess the quality of education of universities around the globe. Regardless the country of origin, with the term university we intends to define not just the physical place of higher educa­tion and learning but also an … Continue reading Innovation and Progress: the new paradigms of tomorrow’s university. Introduction

Use of Mind Map for Problem solving

Were you ever in a situation where you did not see or find a way out? It would be smart that next time you outline your current situation and your desired situation in two maps. Make them face each other and you will see something interesting occur. The white space in the middle is the … Continue reading Use of Mind Map for Problem solving

Potential Uses of Mind Map in Studies

Some people will tell you that you can use mind maps for everything. From planning a nuclear facility to writing poems to grocery lists and making dinner. While this is something you could be doing with mind maps… I wouldn’t recommend all of them. Let’s face it, you can draw everything you want to communicate … Continue reading Potential Uses of Mind Map in Studies

Who should be the user of Mind Map

Anybody who has to deal with lots of information can benefit from mind mapping. This information can be found in your head, in books, documents or papers, in other people, etc. No need to use maps if you are not dealing with information, ideas, thoughts, fears, projects, etc. that are crystal clear and need no … Continue reading Who should be the user of Mind Map