101 Successful Sales Strategies

 

1. To learn the market, you need to learn the consumers, learn the competition, learn the environment, learn from others and from yourself. If you do not want to learn or you do not know how to learn then there is no way you will earn a dime from your business. Renato Morales, Author, Writer, Business and Market Analyst
2. Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process. Nancy Duarte President & CEO, Duarte Design
3. When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. Guy Kawasaki Former Chief Evangelist, Apple Co-founder, Alltop.com
4. Great content is the best sales tool in the world. Marcus Sheridan Author, The Sales Lion Blog
5. Remarkable social media content and great sales copy are pretty much the same — plain spoken words designed to focus on the needs of the reader, listener, or viewer. Brian Clark Founder, copy blogger
6. Make the customer the hero of your story. Ann Handley Chief Content Officer, MarketingProfs Ann Handley
7. If you wait until there is another case study in your industry, you will be too late. Seth Godin Best-Selling Author
8. Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it. David Meerman Scott Best-Selling Author
9. The next time you hear asocial media myth, question it. Ask for the proof, and ask out loud. Dan Zarrella Social Media Scientist, HubSpot
10. Bring the best of your authentic self to every opportunity. John Jantsch Author, Duct Tape Marketing
11. You must embrace the true value of your organization and develop a referral system that allows you to bring the best of your authentic self to every opportunity. John Jantsch Author, Duct Tape Marketing
12. Your culture is your brand. Tony Hsieh CEO, Zappos.com
13. You can’t just ask customers what they want and then try to give that to them. Steve Jobs Former CEO, Apple
14. The only way to put out asocial media fire is with social media water.” Ramon Deleon Social Media Marketer, Domino’s
15. For a long time we were taught that our role in communications was, for the lack of a better term, how to lie. Lie about what the company wants out there. Now it’s more about how do you tell a compelling story about your company. Rick Turoczy Co-founder, Portland Incubator Experiment
16. More contact means more sharing of information, gossiping, exchanging, engaging — in short, more word of mouth. Gary Vaynerchuk Best-Selling Author
17. There’s a lot of fear-mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act. Amber Naslund Best-Selling Author
18. There is no black magic to successfully attracting customers via the web. Rand Fishkin Founder, SEOmoz
19. …One way to sell a consumer something in the future is simply to get his or her permission in advance. Seth Godin Best-Selling Author
20. The weird set an example for the rest of us. They raise the bar; they show us through their actions that in fact we’re wired to do the new, not to comply with someone a thousand miles away. Seth Godin Best-Selling Author
21. Success is making those who believed in you look brilliant. Dharmesh Shah CTO & Co-founder, HubSpot
22. Let your originality – your specialness, your brand personality – come through in your online content. Ann Handley & C.C. Chapman Author, Content Rules
23. When you want to change things, you won’t please everyone. Sheryl Sandberg Chief Operating Officer at Facebook
24. Don’t talk about your product like it’s a dad-gum rainbow. Marcus Sheridan Author, The Sales Lion Blog
25. Good innovators typically think very big and they think very small. New ideas are sometimes found in the most granular details of a problem where few others bother to look. Nate Silver Founder, FiveThirtyEight.com
26. No matter what, the very first piece of social media real estate I’d start with is a blog. Chris Brogan Founder, New Marketing Labs
27. Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem. Laura Fitton Inbound Marketing Evangelist, HubSpot
28. Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it. David Meerman Scott Best-Selling Author
29. Don’t find customers for your products; find products for your customers. Seth Godin Best-Selling Author
30. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan CEO & Co-founder, HubSpot
31. People don’t trust businesses the way they used to … For the first time we found that the most trusted sources were ‘a person such as yourself or a peer’. Steve Rubel Chief Content Strategist, Edelman
32. Social media are tools. Real time is a mindset. David Meerman Scott Best-Selling Author
33. For B2B Marketers, our biggest obstacles are usually complexity and fear of failure. We need to be willing to fail. Tim Washer Corporate Comedian, Cisco
34. My theory is that in the age of the internet, it’s what you write, not where you write it, that matters. “ Dan Lyons Marketing Fellow, Hub Spot
35. It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. “ M. Lawrence Light Former Chief Marketing Officer, McDonalds
36. Shifting from buying stuff to buying experiences, and from spending on yourself to spending on others, can have a dramatic impact on happiness. Elizabeth Dunn Best-Selling Author
37. In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business. Marcus Sheridan Author, The Sales Lion Blog
38. Increasingly, the mass marketing is turning into a mass of niches. Chris Anderson Best-Selling Author
39. So as I thought about it, the most important “tool” you can have today in business is insatiable curiosity. The minute you lose it, you’re dead. Steve Rubel Chief Content Strategist, Edelman
40. You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. Steve Jobs Former CEO, Apple
41. When are you going to admit that there is something glorious about being you? Erika Napoletano Best-Selling Author
42. Don’t be afraid to get creative and experiment with your marketing. Mike Volpe CMO, Hub Spot
43. Confidence is the willingness to be as ridiculous, luminous, intelligent, and kind as you really are, without embarrassment. Susan Piver Best-Selling Author
44. The way you can understand all of the social media is as the creation of a new kind of public space. Danah Boyd Social Media Researcher, Microsoft
45. A blog is a great way to connect more deeply with your existing or would-be customers, build a community around your business, give a human personality and “voice” to an organization, evolve your business and relationships in sometimes unexpected or surprising ways, and yes, drive sales. Ann Andley Chief Content Officer, MarketingProfs
46. Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather. Steve Rubel Chief Content Strategist, Edelman
47. For corporate marketers, podcasting is low-hanging fruit. Paul Gillin Author, The New Influencers
48. Before you create any more “great content,” figure out how you are going to market it first. Joe Pulizzi & Newt Barrett Co-Authors, Get Content Get Customers
49. The signal is the truth. The noise is what distracts us from the truth. Nate Silver Founder, FiveThirtyEight.com
50. Inspiration is the most important part of our digital strategy. Paull Young Director of Digital, charity: water
51. Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. John Battelle Founder, Federated Media Publishing
52. How dare you settle for less when the world has made it so easy for you to be remarkable? Seth Godin Best-Selling Author
53. If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Guy Kawasaki Former Chief Evangelist, Apple Co-founder, Alltop.com
54. Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. Amber Naslund Best-Selling Author
55. Creating an interesting presentation requires a more thoughtful process than throwing together the blather that we’ve come to call a presentation today. Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process. Nancy Duarte President & CEO, Duarte Design
56. Find interesting stories to tell – look to your customers or challenges in your industry. Don’t worry so much about talking about your products. Build an audience first with compelling stories. Tim Washer Corporate Comedian, Cisco
57. In a way, the web is like your Hollywood agent: It speaks for you whenever you’re not around to comment. Chris Brogan & Julien Smith Co-Authors, Trust Agents
58. You can’t expect to just write and have visitors come to you— that’s too passive. Anita Campbell Founder & CEO, SmallBizTrends.com
59. For business, our internet love affair was a gift from the gods. Gary Vaynerchuk Best-Selling Author
60. The best companies win with inbound marketing by deeply engaging and aligning with their sales department so both parts of the business are more measurable, scalable, and effective. Mark Roberge SVP of Sales & Services, HubSpot
61. To trust agents, hyperlinks are the21st century equivalent of the name-dropper. Chris Brogan & Julien Smith Co-Authors, Trust Agents
62. Don’t build links. Build relationships. Rand Fishkin Founder, SEOmoz
63. Marketers need to build digital relationships and reputation before closing a sale. Chris Brogan Founder, New Marketing Labs
64. I wanted to reinvent charity. I thought it had become broken and stigmatized. The word means ‘love,’ and I truly believe that giving time, talent, money is wholly redemptive. Scott Harrison CEO, charity: water
65. To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. Brian Halligan CEO & Co-founder, HubSpot
66. Spending money on others provides a bigger happiness boost than spending money on yourself. Elizabeth Dunn Best-Selling Author
67. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to. Ann Handley Chief Content Officer, MarketingProfs
68. Effective engagement is inspired by the empathy that develops simply by being human. Smartphones are reinventing the connection between “companies and their customers. Rich Miner Parter, Google Ventures Co-founder, Android
69. Marketing without data is like driving with your eyes closed. Dan Zarrella Social Media Scientist, HubSpot
70. “Think like a customer. Paul Gillin Author, The New Influencers
71. Anyone’s job, no matter what your position, is about being effective at accomplishing your company’s goals. Rand Fishkin Founder, SEOmoz
72. “We’re all learning here; the best listeners will end up the smartest. Charlene Li & Josh BernoffCo-Authors, Groundswell
73. Marketing isn’t magic. There is a science to it. Dan Zarrella Social Media Scientist, HubSpot
74. Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. Don Tapscott & Anthony D. Williams Co-Authors, Wikinomics
75. “The future of business is social. Barry Libert CEO, Mzinga
76. The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship. John Jantsch Author, Duct Tape Marketing
77. Keep your eye out for hot topics and trends. The media is constantly looking for timely stories. Jim Kukral Author, ATTENTION!
78. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going. “Seth Godin Best-Selling Author
79. Traditional methods of sales prospecting are grossly inefficient. Jill Konrath Author, Snap Selling
80. “Authenticity, honesty, and personal voice underlie much of what’s successful on the web. Rick Levine Co-Author, The Cluetrain Manifesto
81. Many charities go out and just ask people for money; we ask people for their voice. Scott Harrison CEO, charity: water “
82. “Your organization is becoming hyperlinked. Whether you like it or not. It’s bottom-up; it’s unstoppable. David Weinberger Author, Everything is Miscellaneous
83. The key to making a good forecast is not in limiting yourself to quantitative information. Nate Silver Founder, FiveThirtyEight.com
84. Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy. Rand Fishkin Founder, SEOmoz
85. Until Facebook came along, there was hardly anywhere on the public internet where you had to operate with your real name. David Kirkpatrick Author, The Facebook Effect
86. By listening, marketing wile-learn how to talk. Doc Searls & David Weinberger Co-Authors, The luetrain Manifesto
87. A thrilled customer is the most potent marketing asset your organization can leverage. John Jantsch Author, Duct Tape Marketing
88. Companies need connections to their markets to create long-term loyalty. Charlene Li & Josh BernoffAuthors, Groundswell
89. Be passionate about the culture and the business, and remain positive, because it inspires others. Barry Libert CEO, Mzinga
90. Good is the enemy of great… The vast majority of good companies remain just that— good, but not great. Jim Collins Author, Good to Great
91. On average, people should be more skeptical when they see numbers. They should be more willing to play around with the data themselves. Nate Silver Founder, FiveThirtyEight.com
92. In this age of microblogging and two second sound bites, almost no one has the attention span, or time, to read more than a few sentences. Tim Frick Author, Return on Engagement
93. “Once you have your questions and stories, map them to the buying process — just as your prospect will experience them. Ardath Albee Author, Emarketing Strategies for the Complex Sale
94. Internet word of mouth is extremely important. You see what the most vocal consumers have to say about you and about your competitors — and they’re saying it without necessarily knowing you’re watching them. Steve Rubel Chief Content Strategist, Edelman
95. “You want to invent new ideas, not new rules. Dan Heath Co-Author, Made to Stick
96. Content is the fuel that powers the inbound marketing machine. Without gas, your car can’t go anywhere. Without your car, burning fuel is a dangerous mess. Laura Fitton Inbound Marketing Evangelist, HubSpot
97. “Those who build and perpetuate mediocrity… are motivated more by the fear of being left behind. Jim Collins Author, Good to Great
98. Money follows passion — not the other way around. David Siteman Garland Host, Rise to the Top
99. In that age of ambient intelligence — of information everywhere –marketing will need to be contextual, and brands will have to align their interests with the interests of their prospects and customers. Dan Lyons Marketing Fellow, HubSpot
100. “Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. Doc Searls & David Weinberger Co-Authors, The Cluetrain Manifesto
101. Faith in yourself, in your friends, in your colleagues, and most of all, faith in your ability to impact our future is the best strategy I know. Seth Godin Best-Selling Author

 

 

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